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Ireland – Advertising services – The Establishment of a Single source for the Provision of Integrated Marketing Campaign Services to Samaritans Ireland

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Description

Samaritans Ireland is implementing its strategic plan “Tackling Suicide Together” (2022–2027, extended to 2029), which aims to contribute to a reduction in suicide through increased awareness and access to emotional support services. Despite strong brand trust and operational scale, the organisation has identified a gap in spontaneous brand awareness, particularly among adults aged 18–34. There is also evidence of public misunderstanding regarding the scope of services provided. This tender seeks to appoint a suitably qualified marketing agency to design and deliver a national integrated awareness campaign to address these challenges.

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Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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