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Danmark – Forretningstjenesteydelser: forskrifter, markedsføring, rådgivning, rekruttering, trykning og sikkerhed – 360 graders måling

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Summary

Machine-generated summary

The buyer is DR, located in Denmark. The procurement is for a 360-degree measurement tool. This tool will be used by DR to monitor the media usage habits of the Danish population across various media platforms. It will also provide DR with insights into how different target groups are served. Additionally, the measurement tool must help uncover the coverage effects of major initiatives to determine if these initiatives meet expectations. The estimated value and the submission deadline are not specified in the provided information. Details regarding the exact procedure and who can bid are also not mentioned. The tender covers business services including marketing and consulting.

Description

360 graders målingen er et værktøj som DR skal benytte til at monitorere danskernes mediebrug på tværs af medier og som skal give DR et indblik i serviceringen af forskellige målgrupper på de forskellige medieplatforme som DR udkommer på. Målingen skal samtidig være med til at afdække dækningseffekter af større satsninger og initiativer for at afgøre om disse initiativer lever op til forventningerne.

Official source

Source: TED - Tenders Electronic Daily (Publications Office of the EU)

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